Wednesday, 2 December 2009

Target Audience

I have chosen the target audience for my magazine, using GRASS!
The gender of my target audience is both males and females, because I think that they can both enjoy music and reading magazines, and this means that there will be more profit for that magazine rather than just targeting one gender. There is not going to be any specific race of people who can consume the magazine. The age range will be between about fourteen and nineteen. This is because I feel this is the age of people who are most likely to be interested in chart music. Finally, the socio-economic status of my target audience will probably be group C1, lower middle class, and upwards because it is likely to be parents money that buy the magazines for their children. I think it will be C1 and above because they are likely to will have spare money to purchase magazines. People in groups below C1 probably will not have money to buy magazines for their children, because their children will probably be in school or be students, so they will be in group E and unlikely to be able to buy the magazines for themselves.

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